Ask Yourself What's Real Pop-Up

Ask Yourself What’s Real Pop-Up

Project Roles
Creative ideation
Copywriting

About
With the goal of starting a conversation about the damage done by counterfeit luxury items and sparking interest in how The RealReal keeps them off the market, we staged a Prada Marfa-inspired installation on Canal Street. What looked like a TRR store from the sidewalk was actually a closed storefront filled with designer replicas, prompting passersby to question the nature of their reality. The project garnered attention and praise from the New York Times, Vogue, and a person on the internet who said “whoever came up with this deserves a raise.”