Ask Yourself What’s Real Pop-Up

Project Roles
Creative ideation
Copywriting

The Big Idea
With the goal of starting a conversation about the damage done by counterfeit luxury items and sparking interest in how The RealReal keeps them off the market, we staged a Prada Marfa-esque installation on Canal Street, America’s fake bag capital. What looked like a TRR store from the sidewalk was actually a closed storefront filled with designer replicas, prompting passersby to question the nature of their reality.

The Big Results
We got attention of the New York Times, Vogue, and a person on Instagram who said “whoever came up with this deserves a raise.” (IDK about you, but it’s always been my dream to have a stranger advocate for a raise on my behalf.) In the months following the pop-up’s launch, positive brand sentiment was up 73%, while negative brand sentiment remained flat (I failed math, but my brand marketing partners tell me these are very good metrics!).

Read more about it here.