Daily Instagram Content

I’ve developed and executed a social voice that matches luxury expertise and education with pop culture references and internet slang, with the goal of inspiring followers to learn, laugh, and, ultimately, shop and sell with TRR.

Videos: Spring 2023 Campaign

These videos were created on the set of The RealReal’s spring TV campaign, featuring real community members. I interviewed each of them about personal style, the meaning of luxury, the beauty of circular fashion, and more, then scripted these bite-size features using their responses.