If You Loved It, Let It Go

Project Role
Copywriter

The Big Idea
With the goal of helping people feel good about consigning, this ad centers on several “remember when” vignettes that point to fleeting moments in a person’s life.

Manifesto
We all have things we once loved that no longer serve us. As we naturally grow and change, that party dress or power blazer can feel like a relic of someone we used to know. No one wants to see a former favorite relegated to the back of their closet, but how can you be sure this piece that you hunted for, fell in love with, and made memories in will go to someone who truly understands its worth?

That’s where The RealReal comes in. We do the work of finding a new owner that will appreciate your treasures just as much as you did, so you don’t have to feel sad or guilty about no longer using them. We’ll pass your hard-won designer collab sneakers on to someone who also sets drop alarms. We’ll find your punky studded bag a cool new shoulder to sit on when you decamp to the suburbs. They’ll continue the story you started, wearing it their way for their adventures. That’s why if you loved it, you have to let it go… to The RealReal.