RealFriends Referral Program Launch

Project Roles
Program naming
Creative ideation
Copywriting (Marketing & UX)
Social content capturing

The Big Idea
For the launch of The RealReal’s first-ever consignor referral program, we considered the role fashion plays in friendship: those friends that know our deepest sartorial regrets, most passionate wardrobe goals, and all the things hiding in the back of our closets that it’s probably time for us to part with. Because friends don’t let friends miss out on the joy of refilling a freshly-cleaned closet.