Tradesy & Vestiaire Collective: Better Together

Project Role
Copywriter

About
When Vestiaire Collective purchased Tradesy in March 2022, we built a campaign to introduce current Tradesy users to Vestiaire Collective, with the ultimate goal of motivating them to move their listings to the new platform. I partnered with Tradesy’s UX team, marketing team, and founder on a series of communications ranging from emails outlining value props to a goodbye letter from the founder.