RealFriends Referral Program Launch

Project Roles
Program naming
Campaign concepting
Copywriting (Marketing & UX)
Social content capturing

About
For the launch of The RealReal’s first-ever consignor referral program, we considered the role fashion plays in friendship (and vice versa). Our friends know our deepest sartorial regrets, most passionate wardrobe goals, and all the things hiding in the back of our closets that it’s probably time for us to part with.