Tradesy Holiday Gift Guide

Project Roles
Copywriter
Creative Concepting

About
A major part of Tradesy’s mission was helping shoppers express themselves through fashion — to that end, we centered our holiday gift guide around six distinct style personas. After all, knowing what to put on yourself is one thing, but knowing what to put on a loved one can be quite another. We wanted customers to recognize their family, friends, and selves in these descriptions, and make secondhand holiday shopping seem normal, cool, and fun.